What is the Importance of Backlinks for SEO and What is it – Guide
- Paid links: Paid links are the most common way to obtain backlinks. Sites that offer paid links typically pay a commission for each link that is clicked.
- Free links: Sites that offer free links often do so in order to gain favor with their target audience. For example, a blog may offer a free guest post to any site that provides a backlink in return.
- Referral traffic: Referral traffic is generated when someone refers someone else to your website or blog. This can be done through social media, email marketing, or even word-of-mouth marketing. ..
While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to win others should be avoided whenever possible. Understanding backlink value influencers is crucial for link building and assessing the health of your backlink profile.
follow vs. do not follow backlinks
Site owners can specify whether an individual link passes link equity or not. A no-follow link does not pass link equity – colloquially called “link juice” – to the link domain, whereas a follow link does. While followed backlinks are much more desirable, not following links from high-quality websites can still be beneficial in enhancing your brand. (Interestingly, local SEO strategy views follow and do not follow links from relevant, localized sites as equally valuable.)
Domain binding authority
The main point of this article is that backlinks from high-authority linking domains offer more value (link equity) than links from low-quality, new, or spammy sites.
Link relevance
Google has a feature that can identify if a backlink is irrelevant. If a gluten-free bakery in California is linked to their physical Colorado hiking gear store, the backlink will not be extremely relevant and will likely not pass as much link juice as the backlink received from the mountaineering site.
link location
Google is concerned with the site architecture and placement of links on a page. For example, a backlink inserted in the footer of a page might not pass as much equity as one added in a relevant blog post paragraph. ..
link number
Links listed among hundreds or thousands of links on a single page are probably not as valuable as links referenced among less. In addition to the link’s value, a user would be hard-pressed to locate your link among the hundreds and click through to your content, eliminating value. ..
anchor text
Anchor text is the visible characters or words that display a hyperlink in the content, usually underlined and with unique colors. In the previous sentence, “anchor text” is the anchor text of an outbound link. Certain anchor text is considered SEO friendly, passing more equity than others. Succinct, relevant, non-generic text is preferable.
Final note
What is the importance of backlinks for SEO? Backlinks are one of the most important factors in SEO. They help your website rank higher in search engine results pages (SERPs). Backlinks are links from websites that are related to your website. When a website links to yours, it shows that you’re an important site and that your content is worth linking to. How do I get backlinks? There’s no one-size-fits-all answer to this question, as the best way to get backlinks will vary depending on your website’s niche and content. However, some tips on how to get backlinks include creating quality content, promoting your site through social media, and participating in online forums and communities. ..
