Consider your audience before writing your descriptions
Before you start writing, it’s important to think about your audience. You need to consider who buys your product, why they buy it, and how they use it. The more you can find out about these three areas, the better. Now, if you have done thorough market research, chances are you already have a pretty good idea of your target audience. But if you need more information, it can be helpful to review current reviews of your products. ..
Google search can help you find similar products. This way, you can adapt the way you write the product description accordingly.
“The product is perfect for anyone who wants to improve their productivity.” “The product is the perfect way to improve your productivity.”
Selling products with a limited quantity remaining is a dangerous game and can result in the creation of a list that ranks and converts very well, which is removed. You might even face suspension.
In the second example, the seller has left out important information. We don’t know what it is, what it does or how it works. They have also failed to mention any of the key benefits. This could lead to buyers not buying this product because they don’t know what it is or they might not be interested in learning more about it.
The main problem with the first example is that it’s difficult to quickly select information. The second example is much better because it includes all the information, but in a much friendlier style. Bullets make it easy to scan, as does using subheadings to break up the different aspects. Bearing in mind that buyers tend to be in a hurry, this approach should be much more successful. ..
Don’t overdo your product
Bullet Point One: Don’t try to sell your product. Bullet Point Two: Customers will decide for themselves how good your product is. ..
In this case, the extra words are not really necessary. The second example is a simple feature. There’s no real need to use so many adjectives, you could drop “unique”, “tighter” and “bulky”. The same message would still get across without the extra words. So, it is better to follow the first example. It is more concise and leaves room to include more information in your product description.
It depends on the product. If someone buys an apple slicer for £5, it might work well, but if they want a more expensive one, they might need to use their discretion and find a balance between providing enough information and overdoing it.
Overcome the limitations of description writing with EBC
Enhanced Brand Content (EBC) is a great way to add more images and text to your product listing. With EBC, you can choose from static design templates, which allow you to add more images and text to your listing. This makes it easier for potential buyers to understand your product’s story and connect with it on a deeper level. ..
