How to Use Keyword Mapping to Improve SEO – Guide

In 2019, there were 4.4 million blog posts published every day. As a business owner, this number can be overwhelming. How can you expect to stand out with so much published content? The answer is SEO. When you do good SEO, your blog posts will appear on the first page for searches your ideal customers are doing. This will grab attention and draw an audience to your post.

SEO keyword mapping is a process of creating a list of specific, targeted keywords that your website can use to rank higher in search engine results pages (SERPs). The benefits of using keyword mapping for SEO are clear: by targeting specific keywords, you can increase your chances of getting found by potential customers and improving your website’s visibility. However, keyword mapping is not without its challenges. For one, it can be difficult to determine which keywords are the most important for your site. Additionally, it can be difficult to determine which keywords are the most relevant to your audience. That’s where the help of a keyword research tool like Google AdWords Keyword Planner comes in. With this tool, you can easily identify which keywords are being used on other websites and then target them on your own site using our easy-to-use tools. Once you have targeted all of your key words and created a list of relevant ones, it’s time to start looking at SERP results. By using the right keywords in combination with other content on your site, you can improve click-through rates (CTRs) and organic search traffic from search engines.

What is keyword mapping?

A keyword mapping tool can help you figure out where to optimize your website for better search engine visibility. The tool takes into account the keywords that are most important to your business and organizes them by their popularity on the web. ..

One of the main on-page optimization processes is keyword mapping. By avoiding this process, your website will miss out on a number of keyword opportunities. ..

Start by using a query to identify a larger set of keywords.

In the second phase of research, you will want to focus on keywords that are likely to be more popular on your site. Look at what other sites are doing with those keywords and see if you can copy their approach or even improve upon it.

Given that it is summer in South Florida, I will use “Delray Beach hotel” as our query example for this exercise. Using Semrush, enter the query into the search bar and click on the section that offers “related keywords.” This particular query has over 780 related keywords, so for simplicity’s sake we’ll take a closer look at the top 50. Export these keywords to a spreadsheet. The next step is to separate them and create something similar to keyword mapping.

Group keywords that answer the same question.

Once you have your set of keywords, the next thing you want to do is think about searcher intent, with the goal of grouping keywords that answer the same question. Start by duplicating your spreadsheet and going line by line to pair similar keywords. For example, when we take a closer look at the keywords generated from “Delray Beach hotel,” the first three phrases — “Delray Beach hotels,” “Delray Beach hotels,” and “Delray Beach hotels” — are very similar to our initial query. These would be the ideal terms for the homepage, so they should be grouped together.

The next keyword is a specific hotel in the area, and after looking through the rest of the list, I noticed that there are several specific hotels that made it onto the list. I’ve grouped them in red (see below). To the final of this process, I had eight categories, including a miscellaneous group. All together they are creating the perfect keyword map driven by which I can create relevant content to drive more organic traffic.

Create potential URLs and range keywords accordingly.

  • Hotel
  • Oceanfront
  • Beachfront

Finally, use buckets to create potential URLs and brainstorm content.

When you’re mapping your keywords, it’s important to think about what your pages are about. For example, if you sell clothes, you might want to focus on “clothes” as a keyword. However, if you run a blog about fashion, you might want to consider “fashion” and “style” as well. This way, people who are looking for information on clothes will find it on your site, while people who are interested in fashion or style will find the information they’re looking for. ..

The miscellaneous category has a higher keyword difficulty rating, but you should still consider using it as inspiration for a relevant blog post.

Final note

How to Use Keyword Mapping to Improve SEO If you want to improve your SEO, then you need to use keyword mapping. This guide will show you how to do it. ..